![]() Include a direct link to a form where they can submit a review.If you want to improve the online visibility of your business, setting up a Google My Business profile is essential. The simplest way to accomplish this and get great reviews is to email or call customers shortly after making a sale. ![]() As a result, you must begin collecting Google reviews immediately. Occasionally, the number of studies is all that separates a searcher from clicking on one link over another. In addition, local service-area businesses can use this section to promote their service offerings. ![]() The GMB product section provides a comfortable space to showcase your products (and services) and ensure that they are discovered by people searching for them. What the inside of your physical branch looks like.Pictures of staff (make sure you ask them first!).Many kinds of images would benefit your presence on GMB: Photo uploads enable people to determine whether you’re the right choice for them quickly. Of course, it’s preferable to use the same short name across your social media accounts to maintain brand consistency, but this is not required. If it appears in the information section of your listing, it is available for use. However, please remember that not all GMB categories currently support short names. You can give your GMB listing a short name to make it easier for customers to link to it or share it. Updating customers about closures is just as important as providing your regular business hours. On top of updating your business’ regular operating hours, it’s also essential that you inform customers of any special hours (like during the holidays) or if you are open longer hours because of promotions and other special events. Business Hoursīusiness hours are super important, for obvious reasons. Each business listing can only accommodate a maximum of twenty locations. A complete physical address will help people visit your business. If you have a suite number, put that on the second line. The primary address line of any GMB listing should be the street address. The pin will be removed from Google Maps, but your business will still appear in search results. If not, be sure to clear this field and update only the service area. LocationĪdd only the physical address of your business if people can visit your physical location to do business. However, avoid using types unless they are directly relevant to your business to avoid getting penalized. You are allowed to use additional categories and include as many as applicable. Therefore, choose the GMB category that most accurately describes your business. Additionally, it is the only category that visitors see. The primary business category is critical because it influences your ranking in local searches. This lets you see how many people visited your website from referrals via GMB. Enhance your URLs with UTM tracking codes. All URLs must be operational when they are added to your listing. You may or may not have editing powers over these third-party site profiles depending on the site.Įnsure that all URLs used in your listing are correctly formatted. In addition, certain types and listings will automatically include links to third-party booking sites. Websites and Other Linksĭepending on your business category, GMB will offer you different link options. GMB listing removals are standard, and while you can appeal the decision to remove your listing, it’s best not to get on the wrong side of the platform. Avoid adding unnecessary details to your business name on GMB ( e.g., 123 Plumbing – cheap plumbers New York ) as these details are spammy and might cause Google to penalize your listing. Your business’ name should reflect the name on your legal documents, receipts, business cards, etc. Click the “Info” tab of the GMB dashboard to make changes. If you have offices or branches in different locations, ensure that details are consistent across your sites. While it doesn’t sound too urgent or critical, reviewing your NAP details and other business details is essential to reflect any necessary changes (if any). It’s like your profile has not been optimized to deliver the best results.īelow are essential guidelines for GMB optimization this year. If you are not getting a lot of clicks, views, and calls from your GMB profile, know that the platform is not the problem. If you have already claimed your business’ GMB profile, know that it needs constant updating, and like your site, it also requires upkeep. There is no doubt about it – GMB or Google My Business offers enormous benefits to businesses that want better visibility in local searches this year.
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